Fresh Produce E-Commerce Supply Chain Coordination Considering Promotional and Freshness-Keeping Efforts


Xiaowei Hai, Tian Liao, and Chanchan Zhao, Journal of Information Processing Systems Vol. 19, No. 4, pp. 513-526, Aug. 2023  

https://doi.org/10.3745/JIPS.04.0283
Keywords: Freshness-Keeping Effort, Fresh Produce E-commerce, Promotional Effort, Supply Chain Coordination
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Abstract

Supply chain coordination plays a critical role in improving the enterprise performance and the competitive advantage of fresh e-commerce. This study explores the coordination problem of a two-echelon fresh produce e-commerce supply chain comprising a fresh e-commerce enterprise and a fresh supplier in a novel framework. In this framework, the fresh e-commerce sells fresh produce and provides promotion effort; meanwhile, the fresh supplier deliveries fresh produce and provides freshness-keeping effort. Specifically, the optimal decisions under centralized and decentralized decision-making are compared, and it is found that centralized decisionmaking is more profitable. Based on this work, we created a cost-sharing and revenue-sharing combination contract. This study demonstrates that this contract effectively coordinates the supply chain and makes both parties achieve Pareto optimization when the parameters meet certain conditions. Finally, the feasibility and validity of the contract are presented through a numerical example.


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Cite this article
[APA Style]
Hai, X., Liao, T., & Zhao, a. (2023). Fresh Produce E-Commerce Supply Chain Coordination Considering Promotional and Freshness-Keeping Efforts. Journal of Information Processing Systems, 19(4), 513-526. DOI: 10.3745/JIPS.04.0283.

[IEEE Style]
X. Hai, T. Liao, a. C. Zhao, "Fresh Produce E-Commerce Supply Chain Coordination Considering Promotional and Freshness-Keeping Efforts," Journal of Information Processing Systems, vol. 19, no. 4, pp. 513-526, 2023. DOI: 10.3745/JIPS.04.0283.

[ACM Style]
Xiaowei Hai, Tian Liao, and and Chanchan Zhao. 2023. Fresh Produce E-Commerce Supply Chain Coordination Considering Promotional and Freshness-Keeping Efforts. Journal of Information Processing Systems, 19, 4, (2023), 513-526. DOI: 10.3745/JIPS.04.0283.