Comparison of Cultural Acceptability for Educational Robots between Europe and Korea

Jonghong Choi, Jongyun Lee and Jeonghye Han
Volume: 4, No: 3, Page: 97 ~ 102, Year: 2008
10.3745/JIPS.2008.4.3.97
Keywords: Cultural Acceptability, Educational Robot, Identification, Robot Contents
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Abstract
Europeans are much more rigid in their thinking on robots and especially have a negative view on robots as peers since they regard robots as labor machines. Recently, Korea invented several educational robots as peer tutors. Therefore, study was needed to determine the difference in cultural acceptability for educational robots between Korea and Europe (Spain). We found that Europe seems to be much more rigid in its thinking on robots and especially has a negative view on educational robots. Korean parents have a strong tendency to see robots as 'the friend of children,' while on the other hand, European parents tend to see educational robots as 'machines or electronics'. Meanwhile, the expectation of children on educational robots showing identification content was higher in Europe than in Korea since European children are familiar with costume parties. This result implied that we may find a Korean market for educational robots earlier than a European market, but European children will be eager to play with educational robots even though their parents have a negative view of them.

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Cite this article
IEEE Style
J. Choi and J. L. J. Han, "Comparison of Cultural Acceptability for Educational Robots between Europe and Korea," Journal of Information Processing Systems, vol. 4, no. 3, pp. 97~102, 2008. DOI: 10.3745/JIPS.2008.4.3.97.

ACM Style
Jonghong Choi, Jongyun Lee and Jeonghye Han. 2008. Comparison of Cultural Acceptability for Educational Robots between Europe and Korea, Journal of Information Processing Systems, 4, 3, (2008), 97~102. DOI: 10.3745/JIPS.2008.4.3.97.