Information Dissemination Model of Microblogging with Internet Marketers

Dongliang Xu, Jingchang Pan, Bailing Wang, Meng Liu and Qinma Kang
Volume: 15, No: 4, Page: 853 ~ 864, Year: 2019
10.3745/JIPS.04.0126
Keywords: Information Dissemination, Microblog, Rumor Spread, Web Hyper
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Abstract
Microblogging services (such as Twitter) are the representative information communication networks during the Web 2.0 era, which have gained remarkable popularity. Weibo has become a popular platform for information dissemination in online social networks due to its large number of users. In this study, a microblog information dissemination model is presented. Related concepts are introduced and analyzed based on the dynamic model of infectious disease, and new influencing factors are proposed to improve the susceptibleinfective- removal (SIR) information dissemination model. Correlation analysis is conducted on the existing information dissemination risk and the rumor dissemination model of microblog. In this study, web hyper is used to model rumor dissemination. Finally, the experimental results illustrate the effectiveness of the method in reducing the rumor dissemination of microblogs.

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Cite this article
IEEE Style
D. Xu, J. Pan, B. Wang, M. Liu and Q. Kang, "Information Dissemination Model of Microblogging with Internet Marketers," Journal of Information Processing Systems, vol. 15, no. 4, pp. 853~864, 2019. DOI: 10.3745/JIPS.04.0126.

ACM Style
Dongliang Xu, Jingchang Pan, Bailing Wang, Meng Liu, and Qinma Kang. 2019. Information Dissemination Model of Microblogging with Internet Marketers, Journal of Information Processing Systems, 15, 4, (2019), 853~864. DOI: 10.3745/JIPS.04.0126.