Internet Advertising System based on Wireless LAN Access Point


Young-Dae Kim, Geun-Ho Jeong, Jae-Young Choi, Journal of Information Processing Systems Vol. 6, No. 5, pp. 143-154, Oct. 2005  


Keywords: Internet Advertising, Wireless LAN, multicast
Fulltext:

Abstract

This paper presents a reliable multicast transmission for the advertising-supported Access Point in which a user can use a wireless network access service through receiving the advertisement. In this paper we propose a application-layer multicast protocol that controls a transmission rate of the mobile device for the reliable multicast in wireless LAN environment. Internet advertising includes all means and medias for advertising on the Internet in order to raise sales or popularity of the products or services. Since the current Internet advertising systems are passive, the target systems are exposed to unspecified persons and its exposure rates of the advertisement are changeable and unpredictable. In this paper, we propose an Internet advertising system, with which users can access the wireless Internet without charge, advertisers can provide customized advertisement according to location, time, and categories of users, and owners of network infrastructure can manage the system with a low cost.


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Cite this article
[APA Style]
Kim, Y., Jeong, G., & Choi, J. (2005). Internet Advertising System based on Wireless LAN Access Point. Journal of Internet Computing and Services, 6(5), 143-154.

[IEEE Style]
Y. Kim, G. Jeong, J. Choi, "Internet Advertising System based on Wireless LAN Access Point," Journal of Internet Computing and Services, vol. 6, no. 5, pp. 143-154, 2005.

[ACM Style]
Young-Dae Kim, Geun-Ho Jeong, and Jae-Young Choi. 2005. Internet Advertising System based on Wireless LAN Access Point. Journal of Internet Computing and Services, 6, 5, (2005), 143-154.